CSR: Learning Journal #7
The latest week found each group sharing an unethical ad that they were able to find and explain to the rest of the class the reason why they found it to be unethical.
From the array of ads that were presented in class, and from the many we are exposed to through media, it was little surprise how everyone were able to find some kind of controversial media and be able to share it with the rest of the class.
I was amused with how several of the examples shared in class involved some sort of sexually implicit material to promote their brand. take for example the internet service provider showing a woman climaxing. I then thought to myself that if something as boring sounding as being an internet provider could utilize sexually implicit media to try and sell their brand then indeed! There is very little that sex cannot be able to make more alluring to people.
so it was little surprise how me and my girls, my group mates, went next to present to the class. Our ad featured a women who looked pleasantly surprised by a scrumptious looking, phallic shaped subway sandwich for sale by burger king. The ad featured the tag line “7” never tasted so good” on their promotional material.
Typically, what made these ads controversial were not only the sexually implicit material, but also the far reaching influence these ads carry to a wide audience of all ages. After all, this is valid as companies like burger king and that internet provider company whose name I now forgot reach not only to an adult audience, which ads as sexual in nature as these are actually targeted for, but the minors who find themselves exposed to sexually implicit material.
While it is controversial I understand the point of view marketers have when they try to market their goods in this way. Sex sells as I have learned from this class. while it is questionable the pragmatic effect this has on the market is evident. Brand image goes up, people start taking notice of the ad, the advertisement is more interesting because it is controversial and this is what I see makes all the difference even if it can be viewed as inappropriate by a good number of people.
We then proceeded to discuss a case entitled “off the clock” wherein an employee named Sarah who is promoted to a managerial role in the factory of her company. she then observed that it became custom for the company’s workers to work past their 8 hour shifts. the group then had to decide on the best course of action Sarah must take. After careful consideration of the alternatives of telling the boss, allowing the practice to continue, or petitioning for a few more workers while lowering the quota.
The group decided that it was in everyone’s best interest that Sarah petition for more workers and a slightly lower quota. While this may cost the company more, the value would certainly be less as to dealing with any potential legal trouble that can surface in the future. This would save the company any problems with the department of labor and any potential impact on brand image.