Emanuele Madeddu – Medium

Emanuele Madeddu

Emanuele Madeddu

Social free time, the future of brand engagement

As a notorious introvert, I’ve always valued my quiet moments. Whether it’s a deep dive into a book, a solo bike ride, or a gaming session…

May 29

May 29

Emanuele Madeddu

The power of immersive tech in product marketing

Immersive technologies have redefined art and entertainment with amazing results, but I truly believe their real game-changing potential…

May 22

The power of immersive tech in product marketing

May 22

Emanuele Madeddu

Immersive, beyond the buzzword

Last week I was in a conversation with someone who’s been crafting the kind of immersive experiences you remember years later. They…

Mar 6

Immersive, beyond the buzzword

Mar 6

Emanuele Madeddu

Hasbro City: Nostalgia meets Innovation in a World of Play

Hasbro, renowned for its storytelling and imaginative games, has delighted families for a century. Brands like Transformers, Monopoly, My…

Dec 21, 2023

Hasbro City: Nostalgia meets Innovation in a World of Play

Dec 21, 2023

Emanuele Madeddu

Nonna, Princess Cruise, and The Impact of Culinary Immersive Experiences

Luxury cruise lines like Princess, Costa, and Cunard are always looking for innovative ways to engage their guests. When confined to the…

Dec 19, 2023

Nonna, Princess Cruise, and The Impact of Culinary Immersive Experiences

Dec 19, 2023

Emanuele Madeddu

Strategy is a theory, tactics prove it right or wrong.

How many times have I found myself in debates over which between strategy or tactics is more essential? It seems there’s a frequent…

Oct 9, 2023

Strategy is a theory, tactics prove it right or wrong.

Oct 9, 2023

Emanuele Madeddu

X, a case of brand murder?

I honestly don’t know where it’s coming from but I feel that it’s almost too easy to make fun of Elon Musk and his team for the decisions…

Jul 24, 2023

Jul 24, 2023

Emanuele Madeddu

Barbie’s hyper-amplification: is IRL irrelevant in modern marketing?

$155M opening weekend for Barbie movie, yet I haven’t seen a pink billboard in my IRL world. It’s all about hyper-amplification.

Jul 24, 2023

Barbie’s hyper-amplification: is IRL irrelevant in modern marketing?

Jul 24, 2023

Emanuele Madeddu

Brand promise and product delivery must go hand in hand: a strategic reflection on VanMoof’s…

I have been a fan of VanMoof for a long time. Their e-bikes are great, the design was appealing, the positioning and creativity was spot…

Jul 19, 2023

Jul 19, 2023

Emanuele Madeddu

Resonate or perish, the day job of a brand strategist.

In 1901, $80 out of every $100 was committed to food, clothing, and shelter. Fast forward to 2021, and we see only $47 making up the same…

Jun 20, 2023

Jun 20, 2023

Emanuele Madeddu

Emanuele Madeddu

Brand Marketing, Strategy, Creative, Advisor. Past @PayPal @National Geographic @JWT @McCann @FoxIntlChannels

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