Emanuele MadedduLet’s explore the Experience Economy and the role of immersive studiosDive into my latest article to explore the intersection of entertainment, education, escapism, and aesthetics in the Experience EconomyJul 18Jul 18
Emanuele MadedduSocial free time, the future of brand engagementAs a notorious introvert, I’ve always valued my quiet moments. Whether it’s a deep dive into a book, a solo bike ride, or a gaming session…May 29May 29
Emanuele MadedduThe power of immersive tech in product marketingImmersive technologies have redefined art and entertainment with amazing results, but I truly believe their real game-changing potential…May 22May 22
Emanuele MadedduImmersive, beyond the buzzwordLast week I was in a conversation with someone who’s been crafting the kind of immersive experiences you remember years later. They…Mar 6Mar 6
Emanuele MadedduHasbro City: Nostalgia meets Innovation in a World of PlayHasbro, renowned for its storytelling and imaginative games, has delighted families for a century. Brands like Transformers, Monopoly, My…Dec 21, 2023Dec 21, 2023
Emanuele MadedduNonna, Princess Cruise, and The Impact of Culinary Immersive ExperiencesLuxury cruise lines like Princess, Costa, and Cunard are always looking for innovative ways to engage their guests. When confined to the…Dec 19, 2023Dec 19, 2023
Emanuele MadedduStrategy is a theory, tactics prove it right or wrong.How many times have I found myself in debates over which between strategy or tactics is more essential? It seems there’s a frequent…Oct 9, 2023Oct 9, 2023
Emanuele MadedduX, a case of brand murder?I honestly don’t know where it’s coming from but I feel that it’s almost too easy to make fun of Elon Musk and his team for the decisions…Jul 24, 2023Jul 24, 2023
Emanuele MadedduBarbie’s hyper-amplification: is IRL irrelevant in modern marketing?$155M opening weekend for Barbie movie, yet I haven’t seen a pink billboard in my IRL world. It’s all about hyper-amplification.Jul 24, 20231Jul 24, 20231
Emanuele MadedduBrand promise and product delivery must go hand in hand: a strategic reflection on VanMoof’s…I have been a fan of VanMoof for a long time. Their e-bikes are great, the design was appealing, the positioning and creativity was spot…Jul 19, 2023Jul 19, 2023