Social Commerce is the next frontier of ecommerce and no platform presents a better intersection of social, mobile and ecommerce than Instagram. Already, nearly 90 million Americans log on to Instagram at least once a month. That’s about 34% of mobile users in the US. And because it’s particularly popular among millenials, Instagram is expected to reach 50% of all social media users by 2017. And by 2019, nearly 2/3 of all millennial smartphone users will tune into Instagram.

So the question isn’t should you advertise your products on Instagram, it’s how. …


Photo by Tim Mossholder on Unsplash

With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today.

Preview videos are one of the first visual representations of your app that users will see when searching in the app stores.

The Goal:

Create a 30-second App Store preview video

Be compliant to Apple guidelines in order to have it accepted.

Convert app store visitors to app downloads

Storyboard your key messages

Apple App Store videos are strictly limited to 30 seconds, so your entire message needs to fit into that. …


There are millions of people on LinkedIn, and only a very small percentage of those people fully harness its power. But you shouldn’t underestimate the power of LinkedIn in terms of how it can help you improve your networking and get good leads.

Premium or not-Premium?

Although I am personally a LinkedIn Premium user, I’m not willing to say everybody should be using it because that’s simply not true. I get value from using LinkedIn Premium because I make use of the additional features it provides.

Upgrade is a must if you want:

  • to use InMail to send messages to LinkedIn members who…


moz.com

The higher your domain authority is, the more likely you are to earn a higher search engine ranking and to receive more and better web traffic. Your domain authority is also a good way to measure your SEO efforts as well as compare the strength of your website to your competition’s websites.

Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best)using an algorithm designed by Moz. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than…


photo: NordWood Themes on Unsplash

Keyword research

Once your goals are set, it’s useful to explore how SEO can help the wider business.

Keyword research can help you discover new content opportunities, while it can also improve your existing content.

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. That’s when the keyword research can become more useful to provide you with content ideas and new opportunities to rise in the top of search.

You can start by creating an “ideal list” of the keywords you want to target. Chances are that this list…


Over the past five years, the Tattoo Artists industry has fared well, driven by many consumers receiving tattoos as they have become less of a taboo.

According to the US Food and Drug Administration, an estimated 45 million Americans have a tattoo.
The industry’s traditional clientele has expanded to attract more demographics. For example, invisible ink tattoos and 3D tattoos have fared well over the period, encouraging clients to increasingly view their tattoo as an art form and supporting demand for tattoo artists who provide customized designs.

In addition, population growth among adults aged 30 to 39, which represent a…


The American Medical Association recently published what’s considered to be the best scientific survey of tattoo removal, detailing which tattoos are hardest to remove (blue ink) and what factors reduce the odds of erasing the damn thing (smoking). The report is a sure sign that tattoos — once the province of rock stars and sailors — have become mainstream.

Here’s a numerical guide to America’s tattoo obsession:

$2.3 billion — Annual revenue of the tattoo industry
Percentage of US adults with at least one tattoo:
ages 18–25: 36%
ages 26–40: 40%

45Million Americans have at least one tattoo
21,000 —…


Inkstinct is the first project that gives Tattoo enthusiasts a 360 degree representation of their world.

We are not simply talking about a database of thousands of images to inspire users on their next tattoos but also their favorite studios, the best artists, curiosities and trends.

Tattoos are art forms and we, above all, have a project that respects the artists and their art.

In the 5 years since Instagram’s release, the tattoo industry has evolved immensely. It has seen artists’ careers taken to new heights, brought exposure to tattoos as an art form, inspired the creativity of a generation…

Emanuele Pagani

Emanuele Pagani is a design leader with two decades of experience in helping organizations build a vision, scale it across brand and marketing.

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