How to boost your LinkedIn Profile in 2018

There are millions of people on LinkedIn, and only a very small percentage of those people fully harness its power. But you shouldn’t underestimate the power of LinkedIn in terms of how it can help you improve your networking and get good leads.

Premium or not-Premium?

Upgrade is a must if you want:

  • to use InMail to send messages to LinkedIn members who are not currently contacts.
  • to see more than the last five people who have viewed your profile in the last 90 days or seeing who has viewed your profile even if you don’t share your information when you view someone else’s profile.
  • more than three saved searches or advanced and expanded search results and features like filtering results by industry or job title.
  • to use InMail to send messages to LinkedIn members who are not currently contacts.

Choose a serious professional photo.

The Headline: make it stand out.

Example: don’t just name your job title. “If it says, ‘CEO of ABC Corp.,’ they don’t know what you offer,” she says. “So it could be ‘CEO of ABC Corp: Helping business-to-business professionals with all their accounting needs.’”
First and foremost: It’s not about you! Write your summary in the first person (as in “I accomplished XYZ,”) but remember who your audience is. With each statement you write, consider who you are hoping will read it, and what you’re hoping they will take away.

For example, when reading about your skills, past job duties, or anything else on your profile, a recruiter, hiring manager, or potential customer wants to be able to imagine how you can help them. So, instead of “I managed a team of 10 people,” you might say, “I was able to attract and hire top talent to round out my team, which then exceeded sales goals by 15 percent.”

The Summary: fill out the “summary” field with 5–6 of your greatest achievements.

Use bullets to make this easy to read. Think about your target reader and then paint a picture of how you can make that person’s life easier. You can also add media files, including videos, so if you are a speaker or presenter, an introduction video could be a great idea.

This is just as important as your headline, if not more so. A LinkedIn summary is not the same as a resume summary. The summary should encapsulate the following:

  • Who you really are.
  • Your passions.
  • Your top career achievements.
  • Goals you would like to achieve.
  • A reiteration of what you’re currently looking for in your career.
  • What you could add to a prospective company.
  • How and why people should engage with you.

The last point is something that many people miss. What is the best way to contact you? Via a contact form on your website? By adding you as a connection on LinkedIn and explaining who they are? Including your phone number would leave you open to getting spammed by recruitment consultants, so it’s best to make yourself easy to contact online and give viewers of your profile a “call to action.”

It’s also best to write your profile in under 150 words. Try to write in the first person, but without too many pronouns (I, we, they, etc).

Add images or documents to your experience.

Add links to relevant sites.

  • https://yourwebsite.com
  • https://blog.yourwebsite.com
  • https://yourpersonalportfolio.com

Recommendations: ask for them!

Give, and you will receive. Social media is all about developing connections. Relationships are built on giving and receiving, and online, it’s no different. To break through and make sure you stand out from everyone else out there, building relationships is the only way to get noticed.

Send out at least one LinkedIn recommendation a week. Friends, colleagues, ex-colleagues, whomever you know. Don’t presume or ask to get a recommendation back; you’ll start getting them once you start sending them.

Status updates: use it to share industry-relevant content.

Adding other users

Import your current connections from your email contacts via “Add Connections.”

In LinkedIn Groups request to join groups you could fit as interests or mutual connections. Once you’ve been accepted (it could take about a week, generally), you’ll be able to download a CSV file. You can then invite people and they will accept you with no questions asked.

Always, always, always, when you add a new contact you’ve never met in person, personalize your message to request to add them. “I’d like to add you to my professional network on LinkedIn” gets a bit tedious, and people will start hitting the “I don’t know this person” button, which gets your account shut down.

LinkedIn has a smaller complement of markup tools than WordPress or other blogging platforms, but the idea remains the same:

Use sub-heads (h1, h2) to create a hierarchy of your content

Use bold and italicized text emphasize points within your content

Use web links to cite sources for your content

Use images (most importantly a featured image) to draw interest to your content

Emanuele Pagani is a design leader with two decades of experience in helping organizations build a vision, scale it across brand and marketing.