Increase Your Domain Authority (DA)

The higher your domain authority is, the more likely you are to earn a higher search engine ranking and to receive more and better web traffic. Your domain authority is also a good way to measure your SEO efforts as well as compare the strength of your website to your competition’s websites.

Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best)using an algorithm designed by Moz. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.

It should be something that’s relatively easy to remember so that visitors won’t have any issues returning to your site because they forgot your domain name. You may even want to buy an old domain so that you don’t have to make a domain age.

SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.

In order to earn high-quality links form multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly.

Many websites are so concerned about earning external links that they overlook the importance of internal links. Internal links help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.

Every once in a while, you should go through your link profile and search for any backlinks that are bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority instead of helping it.

You should also remove any links posted throughout your website that lead to bad sites or are broken as these will have a negative impact as well.

It can be a hassle to check on each and every link on your website. To make things easier, you can use SEOPressor’s Link Manager that can help to manage all of your links in one place. You no longer have to check the links one by one. Instead, you can check the status of your link — whether it’s Broken or Alive on Link Manager itself.

A huge number of online users access the web through mobile devices. If your website hasn’t been optimized for mobile use yet, then you’re way behind.

Not only will it hurt your mobile search engine rankings, but you’ll lose out on a lot of visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphone or tablet.

To check whether your website is mobile-friendly or not, you can visit this Mobile-Friendly Test by Google Developers page. It will analyze your web page and let you know how mobile-friendly your site is.

This can only be done by creating great content and engaging with your followers and consumers on social media in a meaningful manner.

By boosting your reputation as an authority, you’ll strengthen the identity of your brand, which will not only help increase traffic, but also increase the number of external links you earn from other high-quality sources.

Another way to increase your authority is by doing guest blogs on other websites that are relevant to your industry.

Poor loading speed can have a nasty effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.

You can also check your website’s loading speed with the PageSpeed tool by Google Developers. Not only it will analyze the speed of your site, it will identify some ways for you to make your site faster and improve user experience.

Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.

Post links to your content on your various social media pages and be sure to encourage followers to like, share or comment on it. You should also include social share buttons directly on your webpages.

Conduct a link audit

If you want a great DA ranking, you’re going to have to focus on maintaining a healthy link profile.

Simply put, your link profile is all of the backlinks your site has earned.

Google likes link profiles that have lots of variety, as that means the link profile in question is authoritative, and that’s a sign of a good, trustworthy site.

But Google also likes link profiles that are healthy. In a nutshell, a “healthy” link profile is one that follows Google’s guidelines.

There are some link strategies that will get your site penalized and make your link profile unhealthy.

Google calls these “link schemes.” They’re non-organic methods of getting backlinks, which is frowned upon.

Here’s Google’s official list of prohibited link schemes:

There is a big chance that everyone of us have more than a few links that fall into the category of link schemes. And that’s okay — no site is perfect.

But you should remove them (at least most of them) if you want search engines to see your site as an authority.

Frankly, if you do engage in a link scheme, you’ll probably end up with backlinks that aren’t relevant or high quality.

But before you get those links, you need to perform a link profile audit to assess your current link situation.

You can do this using a few tools together. SEMrush is a fantastic choice:

Majestic is another great tool for link audits:

Last but not least, Moz’s Open Site Explorer and Ahrefs are also worth checking out.

Once you’ve finished your link audit, make sure to disavow any bad or unwanted links. This will help you clean up your link profile, which will make Google happier and increase your DA.

Get high-quality links

There are better alternatives to link schemes:

No matter which of these methods you end up using,you absolutely have to create amazing content that draws in people.

If that sounds familiar, that’s because it is. It’s a little something called content marketing, and it’s critical for a great link-building strategy.

If you’re producing awesome content, other sites in your niche will link to your site. And that will organically increase your DA (and give you a ton of other sweet benefits).

Once you’re producing content worth linking to, there are a few ways of getting those links.

A great method could be using Quora as part of a backlink strategy.

Q&A sites are one of my go-to sources for content marketing, and you can also use them to get legitimate backlinks.

The idea is to have content that answers questions in your niche. Then, when you see that question pop up on a Q&A site, you can answer it and link to your content.

For example, if your niche is email marketing, you would search that in Quora and then find a question like this one:

If you have content about increasing open rate, you could write a helpful answer and then link to your content.

If you use this method, make sure to write an actual answer! Don’t just link to your content.

The idea is to help someone out and asking for a small favor in return. And most of the time, it works like a charm.

Whatever you do, don’t engage in any link schemes. I see a lot of sites using obviously paid links as the main part of their backlink strategies and you can bet their DA scores aren’t increasing.

Getting links the right way will help your DA soar. If you try to find all kinds of ways to cut corners, your DA will likely take a dive.

Create content your readers will love

There is one small problem with the backlinking methods I just shared with you.

They don’t work if you don’t actually have amazing content to begin with!

Getting your actual content right is a huge part of SEO, even though it’s not technically an SEO technique.

If your content isn’t great, no one will visit your site. And if no one visits your site, your SEO won’t improve.

SEO isn’t just about search engines and algorithms. It relies on real people for traffic, social shares, and, yes, backlinks.

Copyblogger is an excellent example.

They publish lots of detailed long-form content that addresses concerns their readers have.

Writing content

Quality matters way more than length. If you write content that answers your readers’ most burning questions, you’ll get attention and your SEO will improve.

You need to go deep with your content. Your content should be comprehensive and cover every little detail of a topic.

You should also pay special attention to your on-page SEO when writing content.

Here are a few tips to keep in mind:

Keep it simple. Don’t use long, complicated sentences and huge paragraphs. Make your content is user-friendly by using short paragraphs and sentences.

You might not have noticed this, but I rarely use more than two sentences per paragraph. And my sentences are pretty short.

This helps break up the page, which helps you read it better.

Images, infographics, and video all help break up content even more and add visual interest.

Make sure you give your images alt and title text. Of these two types, alt text is more important.
Your alt text should contain your keyword and give a general description of the image.

Crack down on your SEO

Moz suggests improving your overall SEO in order to improve your DA. That’s not surprising, considering SEO is a big part of any successful site’s strategy.

Unfortunately, there are no documented cases of any particular SEO techniques increasing DA more than others. All we know is that enhancing SEO is important.

That means focusing on improving both your on-page and off-page SEO. Like I said earlier, improving your DA should be part of your SEO strategy.

Here are a few aspects of SEO (both on-page and off-page) that you might want to consider working on:

Title tags and meta descriptions are key aspects of on-page SEO. These help search engines process your site easier, and they also help human readers find the most relevant content on your site.

This is most obvious on SERPs:

If search engines and people can process your content easily, your DA will go up.

With the launch of Google’s mobile-first index, it’s more important than ever before to think mobile.

If you haven’t already separated desktop and mobile into two completely different categories, you should do that today.

Mobile environments have their own needs, and since most web traffic is mobile, you need to be paying extra attention here.

For one, this means you should have a responsive design with no annoying interstitials.

You should also perform mobile keyword research.

Last but not least, focus on typical issues like site speed, user experience, and site navigation.

Like SEO in general, mobile SEO isn’t just something you do. It’s a way of thinking about your site.

Keep in mind that you don’t have to become a dedicated SEO to have a great SEO strategy. You can combine SEO and content marketing or include SEO as part of your local marketing.

Emanuele Pagani is a design leader with two decades of experience in helping organizations build a vision, scale it across brand and marketing.