Here is how Embed works

Embed Protocol
3 min readNov 28, 2022

Every time you go on Web2, you become a part of a marketing campaign. Not even one or two. Your views, clicks, likes, shares, and comments generate engagement and, also, money for the big tech companies. So they bombard you with content, hoping that their targeting works and you will be shown something you like, share, follow, and, of course, buy. Sometimes, you also encounter organic ads from social media influencers that barely care about the brand that sponsors them.

But you already know what you like and care about. And you do what influencers do every day: interact with other people with the same interest in your community, create content around the things you love, and review products and services online. All for free.

So what if you could finally monetize your attention? Embed Protocol empowers you to do exactly that in Web3.

How to monetize your passion on Embed

In Web3, there are no cookies that help the algorithm target you for specific ads. Instead, you’re the one who chooses what you like by engaging with micro-communities you find interesting. For example, you are excited about the launch of a new Gucci collection, so you comment on the new drop, reshare the promo video, talk to your friends and other fans on Twitter, and upload a review to YouTube. Every action — even a like — matters to brands and brings them value.

At Embed, the value you bring to the brand you love translates to profit for you. In decentralized Web3, tokens are the vehicle that allows the creator, like you, to monetize this content.

Here’s how:

  • When you become a part of a particular community within Embed, you obtain a Brand Key and enter certain marketing campaigns of your interest. The more impactful the content you generate for your community as a part of the campaign, the more value tokens you receive.
  • Upon entering the Embed protocol, you also receive a hero NFT Pass, which is a tradable NFT that grows in value the more impact you bring via branded campaigns. With a Meta hero NFT Pass, you get a chance to upgrade from Meta hero (the lowest) to Embed Hero (the highest) based on your actions and impact. The higher your level is — the higher your rewards are. With Embed, you can multiply your rewards over time and achieve consistent return growth.
  • We’re empowering you to interact with what you love, so it’s not just about monetization. When you create content and interact with communities that are a part of the campaign, you also receive unique brand benefits, such as invites to meta-physical events, special offers on products/services, and a direct connection to the brands.

Join the waitlist

If you want to finally monetize your engagement, enter your email and Metamask address to join the 10,000+ Web3 users on Embed’s waitlist and get access to a rarity B Embed NFT to secure an exclusive airdrop (between 100 up to 3k $embed tokens for each user).

Stay in touch with us and join our community on Twitter or Discord.

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Embed Protocol

Embed is a decentralized protocol for curating, powering, and activating Web3 & metaverse communities.