Brand strategy & creative, and art direction | 2016

Açaí of America

Developed overarching strategic direction for early-stage company Açaí of America; turning founder’s high-level strategy into comprehensive, cohesive and focused brand proposition.

  • Assessed market opportunity, target audience, clearly articulated mission statement, brand positioning, and USP.
  • Established brand voice and holistic visual direction; design and photography.
  • Created comprehensive brand material for seed, and/or sales opportunities including clear, visual marketing deck, sales sheet, branding and editorial product photography.
Art direction brand photography

Identified brand and market opportunities across trends, competitive analysis, and target audience assessment. Shaped brand direction helping client enter new markets and relate with new audiences.

Shaped strong, aspirational yet inclusive visual direction that appeals, inspires and educates, to broaden reach beyond the super health conscious consumer.

Project partner: Leslie Bertbit
Photography: Mosspark