My Bio

My passion lies in creative direction and brand strategy. I partner with brands entering or creating new markets and help them relate with new audiences.

I collaborate closely with my clients to turn their vision, high-level strategies and capabilities into intuitive, thoughtfully designed products informed by consumer insight on trends, behaviors and needs.

I’ve successfully led growing brands, managing teams and collaborating with founders, leadership and cross-functional stakeholders. My experience spans agency, in-house fashion, start-up and freelance; I’ve worked with brands including: Nike, Saks Fifth Avenue, ASOS, Elysium Health etc.

I pair global perspective with local understanding from working and living in San Francisco, London, Tokyo and New York and have received recognition and numerous high profile awards, such as Cannes lion, FWA, Clio, D&AD etc.

Exploring, problem solving, making things, chasing light and shadows, thinking about food, wandering the village (peeking into peoples homes)

I’m currently freelance, focused on creative direction, art direction, design, user experience, brand- and creative strategy. I work directly, mainly with start-ups on anything creative, helping my clients turn high-level strategies into products.

I’m a part of Mosspark collective where I collaborate with talent across photography, content strategy, marketing, art direction and styling; our work spans fashion, beauty, health and wellness, and biotechnology.

Selected recent projects
Elysium Health
Açaí of America
Saks Fifth Avenue

Senior Design manager, Saks Fifth Avenue, New York
Art Director, Sapient Nitro, New York
Freelance creative strategist, London, Tokyo, Amsterdam
Senior Designer, ASOS, London
Senior Designer AKQA, London
Design Intern, ATTIK, San Francisco

Hyper Island, 2007–2009
UGL (Understanding Group and Leadership), 2007
Jenny Nyström, Fine Art, 2002–2005

Awards & recognition
RunSocial (previously Paofit), 2014
Nr. 1 Best Health & Fitness App, 14 Countries, iTunes 
Nr. 2 Best Health & Fitness App in Switzerland, Austria, iTunes
Nr. 3 Best Health & Fitness App in Germany, iTunes
Featured in USA Today, Runners World, BBC, Reuters

Uniqlo Magic Mirror, 2013
Featured in CBS News, Wired Magazine, Business times, Trendhunter

ASOS PR Lookbook, 2013
Featured in AdWeek

NikeWomen (2011)
Bronze, Cannes Cyber Lion
Winner (Mobile sites and apps: Sport), Webby
Gold, Lovie Awards 
Bronze, Clio
Mobile of the day, FWA
Winner, IAB Creative Showcase
Best Use Of Mobile, New Media Age
Featured in the Wall Street Journal (best Apps of the year), Creative Review

Rodebjer Showroom
Featured in AdWeek, Web Design Served

Exhibit, USA by Designers
Nr. 11, Top 40 Websites (, Design Charts Press:
Featured in Design in Europe, Design Diary, Design Slices, Creative Europe

Lets hang!
Connecting with new people around design, industry trends or just the world in general always gets me excited. I’m passioned about mentoring young talent and I’d be happy to provide any guidance or feedback.

Also, of course — feel free to hit me up if you need help with anything creative and design related!