Emercoin will present an application for anti-counterfeiting
The solution EMC DPO Antifake based on decentralized technology will protect products and brands from counterfeiting and track goods from factory to end user.
According to the Ministry of industry and trade in some areas of the Russian economy, the share of counterfeit, fake and grey imports is up to 50%. According to the Ministry of light industry, the volume of illegal trafficking generates approximately 35% of the market, in engineering, the counterfeiting of components is on average about 30%, in the food industry adulteration of milk is estimated at 20%, and fish reaches 50%.
The new tool allows the user to create a product digital passport. Due to the fact that you are using blockchain technology, this ID cannot be faked. The blockchain, the passport, will display all events with production — sales, transport, service, and repair. The manufacturer will need to stick to products with special labels with a 2D QR code.
The buyer of this system will allow using smartphone and special apps to determine on the shelf and in the store if the product is counterfeit or original.
Currently the project is under pilot testing. Emercoin offers almost all the necessary tools free of charge. The value of name in the NVS blockchain Emer is about 0.2 token EMC ($0,04), the cost labels — from $0,01 to $0,1, installation — $0,05–0,1. Total costs to the manufacturer $0.1 to $0,24 (not more than 15 rubles).
Read more about how the blockchain can be used in the fight against counterfeiting, to tell consultants at the business strategy Emercoin Egor Kotkin at the conference Water Mark, which will be held from 4 to 6 July in Yekaterinburg. Kotkin will speak on 5 July in the framework of the session “technologies of information protection”.