Macat CEO Hassan Abdou talks to Emerge

Macat is a tool for explaining the world’s greatest ideas for students, teachers and lifelong learners. We talked to Hassan Abdou, CEO, about the product, the business and their recent $10 million round.

How does Macat create content?

Macat works with 600 Professors and PhD candidates from top universities, who create original content for us based on our proven pedagogy. They write full analyses of the seminal books of 14 core HASS disciplines, in a scaffolding unique to Macat. It is a lengthy and academically rigorous process…

Each analysis is approximately 12,500 words, broken down into 3 core sections: Influences, Ideas and Impact.

The Influences deal with influences on the author at the time of writing the original work.

The Ideas relate to the points of the book the author is making.

The Impact is the effect the book/author had on the discipline and on writers who came after.

Each section is further broken down into 4 modules. Each module has key bullet points in the beginning and critical thinking questions in the end. There are citations, glossary, important events and people catalogs etc. The books are written from the ground up, with how to improve the reader’s critical thinking in mind. The analyses are written, peer reviewed, edited and then re-edited for popular consumption.

The result is content that is highly applicable to teachers and students, while being very relevant and useful to life long learners.

Macat has just raised a round of $10m, having previously raised $20m in undisclosed rounds. What have you got your sights on now?

Our plans are to rapidly grow our user and subscriber base in the US/UK (our primary targets), as well as english speaking countries worldwide. We are constantly adding new analyses and new features to the platform. So our library is always growing.

We are also investing in critical thinking by creating dedicated CT courses for various age groups, and by running the largest ever global critical thinking study with the University of Cambridge. The aim of this study is to better understand today’s employer needs, compare that with student skills, and provide a way to fill any gaps in learning a student or life learner may have in order to get their first job; be promoted within their existing company; or switch careers altogether.

Additionally, our challenges and goals for 2016 will be to build strong relationships and enter new markets in countries where english is not the primary language.

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