Elizabeth GoudreauinGlobal ThreadsUnifi — Repreve Brand SWOTStrengths: These include both tangible and intangible attributes that add positive value to a company. Repreve’s biggest strength is its…Oct 23, 2017Oct 23, 2017
Elizabeth GoudreauWho says recycled plastic bottles cant be cool? Volcom x Repreve shows you they canUnifi Manufacturing, Inc. is a producer of multi-filament polyester and nylon textured yarns and raw materials. Located in Yadkinville, NC…Oct 14, 2017Oct 14, 2017
Elizabeth GoudreauCreating Advertisements That Speak To Customer Personas — Levi’s CustomerBased on the persona developed for the typical Levi’s customer we know they value comfort and durability over style. These consumers are…Oct 1, 2017Oct 1, 2017
Elizabeth GoudreauWhat do a scientist and a recreational fisherman have in common? More than you might thinkWhen walking into a Bass Pro Shop one might become excited or overwhelmed with the massive amount of product each store carriers. Those who…Sep 25, 2017Sep 25, 2017
Elizabeth GoudreauA(didas) + B(ASF) = Boost EnergyTechnological advancements and innovation are what separate the great sportswear brands from the good. Adidas, one of the leading companies…Sep 18, 2017Sep 18, 2017
Elizabeth GoudreauHow Brand Equity Has Kept Nike On TopHow did a track and field coach, a collegiate runner and a waffle iron build one of the most powerful sports brands in the world? Most…Sep 11, 2017Sep 11, 2017
Elizabeth GoudreauOutdoor recreation meets performance fabric — L.L.With summer coming to an end and fall approaching, it is the perfect time of year for outdoor recreation. Cool weather makes spending time…Aug 28, 2017Aug 28, 2017
