The Basics of Interactive Lead Data Capture

Fetching interactive data is about capturing the consumer experience of a product or service to gain marketing insights. This data can be used to generate qualified leads through various promotional events, mobile tours, corporate events or sponsored events. All interactive platforms created for collecting data are connected to a back-end data analysis team who uses experiential technologies and reporting systems to analyze and measure the visitors’ experience.

The following methods can be used for interactive lead data capture:
Interactive gaming including gesture gaming in a setting of augmented reality
Stand-alone systems for integrated data collection
Use of mobiles, tablets and kiosks for onsite data capture
RSVP systems with usual registration and scheduling
Driver’s license scanning and use of digital signatures and waivers
Programs involving rewards and redemptions with coupons tied-in CRM-integrated with data streaming
Experience of real-time downloads with secured file transfers.

The consumer experience related to a product or service that you intend to promote helps your prospects gain insight, which will also enhance the brand recall value. The feedback that you will get after such interactive experiences is more reflective of their future preferences than the stereotyped sample surveys based on dull questionnaires. As the attention spans of most customers are low, traditional marketing methods are not yielding accurate results, which was the case even a decade ago.
Product Interactions and Gaming Contests that woo attendees
It is important that the experiential marketing techniques that you use to succeed in engaging attendees and prospective customers. Regardless of the platform for interaction — be it a kiosk at a stadium or wristbands worn by the participant; the planned event should be an engaging experience. There cannot be a better engagement than one experienced in an active environment.

Your technology partner should be able to provide event interactive technology to support gaming experience and provide the necessary tools for interactive lead data capture. In fact, they should be able to help you customize the environment based on your gaming vision. Expertise in designing custom games by an event interactive solutions provider can help you develop the most immersive experience for your participants.

After setting up the interactive environment, the data solution provider will use high-end devices to track and measure individual interactions. You will be able to track how the participants are reacting to the events and the ways in which they engage with the products and services that your business has to offer. Your technology partner should have the understanding and experience in creating an insightful and engaging experience, which will then result in lead generation.