The Agency-Client Quagmire (According to Jide Alade)

Aug 7, 2017 · 1 min read

I found this article by Jide Alade and thought to share.

Very interesting and apt read…

“It helps the relationship if clients can also give timely and coherent feedback on work. Timely so you don’t ruin the agency’s weekend and other plans. Coherent because it saves time and frustrations. And prevents the agency turning what you say into funny posters like those below. Nothing frustrates creative people like unclear and unhelpful feedback. What do you mean you are not ‘feeling’ the ad? It’s not a bloody sauna, is it?”

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