Reflection on Flyer Assignment
Lately I’ve been producing a lot of work at my library in Corel, a program that I (along with everyone I work with) find endlessly frustrating, because while it’s capable of producing many wonderful things, it often feels as if you need a Masters Degree in Corel in order to make it produce anything at all. The end result is often a gathering of several highly-educated library staff pointing at the screen and saying “Did you try [fill in the blank]?”
In the distant past, however, I created many a flyer/poster/hand-out in Word, so I decided to try that again, to see how it stacked up against what I’m forced to use at my library, as well as the certainly even more advanced Smore.
As is often the case with fond memories of old methods, though, I immediately realized how superior Corel is, at least in terms of final product. While the flyer I produced for class would certainly do in a pinch, it’s not particularly lovely, though I tried to follow the basic principles of design.
I introduced repetition with a shared color and font so that the eye would be drawn to the basic framework of the event: The Best Friends Storytime & Sleepover at Bedford Falls Public Library, to be held/concluded at XYZ o’clock.
I contrasted this with a more streamlined font in simple black for the bulk of the text. My images are meant to speak both to the kids I’m hoping to draw to the Storytime & Sleepover as well as their parents, and by aligning chunks of text in proximity to each image, I was able to break the information up into more easily digestible pieces. By tilting one picture and choosing a teddy bear in motion for the second , I hoped to introduce a dynamism to the page, as the entire conceit is that the stuffed animals will be very busy where the kids are not there to see it.
This work, compared to the streamlined process of Smore, was not particularly fun, but in its own workaday way, it got the job done.
Smore on the other hand, was fun, and allowed me to fit a lot more information into the flyer — however, as soon as I wanted to print it out, I realized the danger of the infinite space on the internet! At best, my Smore flyer is a page and a third long, which is a third of a page too long for use in a library setting. Online communication is great, but there’s a reason that library reference desks are still littered with colorful pieces of paper — many, many patrons still want something in their hands.
And finally, though I did have fun with Smore and was impressed by how professional the flyer could look (if I chose to edit out the too-much-information!), it’s worth noting that at least in Smore’s free iteration, there were a handful of things I would have done differently, given the choice, but the choice was not available.