Strategy for the Taiwanese Language Learning Market
Language school
In Taiwan, schools and companies think tests are good for measuring English ability. In order to pass the exams, people use their free time to attend language school. Normally, they only read and listen on the topic which is related to the exams, and also learn tips for guessing. Because these tests have a time limit, students must rush to find out the keywords and choose the proper answers, then they have to continue to the next questions. It turns out preparing for exams makes students forget to enjoy the foreign language.
Study goal
People are always eager to pass their grades as soon as possible. Once they reach their short-term goal, they stop learning. In my opinion, language schools push students to keep studying languages and help students to achieve their goals during the short time, but they also kill their learning motivations once the course is over. So, how can we help students be able to get the maximum out of the pricey tuition fee and time spent studying?
“Give a man a fish, and you feed him for a day; teach him how to fish, and you feed him for a lifetime.”
Don’t just teach students tips for getting the highest score in exams, but also tell them how to study by themselves, so they’ll be able to improve themselves in the future.
Cooperate with language schools
Nowadays, learning online is getting popular. But the majority of people still prefer to enroll in courses at language schools if they don’t know how to study on their own. Thus, I think LingQ can target users who are preparing for language exams. They definitely have to do tons of exercises during that time, but those topics are actually quite boring, and the person taking the exam can get sick of them.
However, most people are lazy including me. It’s too difficult to use the same application every day, so we all need someone else to push us to persist sometimes. On the other hand, language courses are mostly short-term, like three to six months. If the language school encourages their students to use LingQ as a learning tool, then they are able to know how much they improve through analysis statistics.
Learning a language is just like keeping a habit, you don’t need to push yourself so hard, but you must make sure you learn something new every single day. Little by little will become a lot someday. The best way to get long term users is to give them a period of time to experience the product.
Here are some popular websites where people always discuss language exams and share their thoughts right here.