Co-founder of @tripexpert, photographer, badass.
This is the phrase we love to repeat when talking about big success. It’s a tale of risk and reward, one we hear constantly from the mouths of wealthy entrepreneurs, big-name movie stars, and successful artists. But it’s a lie.
“The slow-and-steady strategy might be more the norm than we realize.”
We found that billion dollar consumer companies generally reinvent existing behavior with a superior consumer experience, rather than bringing something radical and novel to the market.