What an incredible day! Apptentive’s first annual Customer Love Summit was a huge success. There were 20 speakers, four attendee networking sessions, a beautiful day with a gorgeous view, and amazing food and swag as icing on the cake. The Customer Love Summit was special. I learned a ton about…

Customer sentiment: it’s how we keep our finger on the pulse of our customer base and track how our decisions impact the way people feel about our brand. We can all agree that it’s an important metric. We can also all agree that it’s hard to capture a significant volume…

If you’re a marketer, you’re familiar with the traditional marketing funnel and the tactics that align with each stage. But the traditional funnel wasn’t built for mobile apps. When it comes to marketing apps, the traditional marketing funnel won’t cut it. Today’s consumers engage with apps much differently than they…

A few months ago I stood on stage at Town Hall Seattle and delivered a five-minute talk at IGNITE Seattle #30 to more than 500 people. It was exhilarating. It was nerve racking. It was over in flash. So many people supported me. …

The Art of the Start is still one of the best business plan books out there — I’m frequently asked for my recommendations on the best book to prep for business plan competitions or for creating an investor pitch. My answer is Guy Kawasaki’s The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Why? Because it lays out the check boxes that every…