Emily EdwardsA Non-Creative’s Guide to Giving Good FeedbackDescribing what you want to your creative team can be extremely difficult, especially if it isn’t your typical day-to-day task. Which is…Feb 19, 2019Feb 19, 2019
Emily EdwardsHow to Use Customer Reviews in Paid Social CreativeOver the past couple of weeks, I’ve had a few clients ask about featuring customer reviews in their paid social campaigns. So I thought I’d…Aug 13, 2018Aug 13, 2018
Emily EdwardsThe 5 Best Marketing Emails In My Inbox This WeekHello, my name is Emily, and I love emails. I know, I know…I’m a millennial, how did this happen? Well, it started as a simple competitive…Jun 23, 2018Jun 23, 2018
Emily EdwardsCultivating a Strong Founder Brand Part I: The BenefitsFor the past couple of months, a few clients have been asking how they can build their personal brand in tandem with their company’s brand…May 22, 2018May 22, 2018
Emily EdwardsFour Key Takeaways from Glossier’s Product Launch StrategyAs a digital strategist, I’m always interested in seeing how brands handle new product launches. Last week, I saw that Glossier was…Sep 15, 20164Sep 15, 20164