QUIZ: Which Presidential Candidate Do You Write Like?

Emily Grewal
4 min readMar 1, 2016

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We all write differently. The question is, which presidential candidate do you write like?

We came up with a linguistic similarity algorithm that compares your language to the candidates. We look at the type of words you use, the punctuation, and the structure. The comparison is not looking at what you say, but how you say it. So, you may not get the candidate you support.

Take the quiz and see who you write like:

www.lexiconlabs.nyc/quiz

How the data breaks down:

The charts below show how frequently candidates use words in different word categories. They are ordered left to right from the candidate who uses the words belonging to a particular category the least to the one who uses them the most. We’ve chosen to highlight a few word categories that we found particularly enlightening…

  • NOTE for the statisticians out there, not all the differences are significant, but the candidates on either end highlighted in blue/red are statistically significantly different from the others.
Donald Trump

Donald Trump

Despite public opinion, Donald is not the most extreme in his linguistic style…except he never uses words that express agreement because he’s Donald Trump. He keeps it short, full of exclamation points, and all-caps. He also swears more than other candidates, because sometimes writing in all-caps just isn’t enough.

Hillary Clinton

Hillary Clinton

Hillary is middle of the road on everything…including language. She uses all word types in a moderate amount, except she never swears. She also uses the word “I,” the least out of all the candidates, probably because she read the study that said women who say “I” come across as less powerful.

Ted Cruz

Ted Cruz

Ted Cruz is an angry Texan. But, sometimes he confuses people by using tentative language like “maybe” and “perhaps” and then telling people what they “should,” “would” and “could” do. Is he American or Canadian? Ted Cruz, make up your mind!

Bernie Sanders

Bernie Sanders

The world is coming to an end, so who can blame Bernie for using the most words to express sadness, negation, and exclusion. He is prolific and writes the longest posts…but rarely after 10PM because he’s an old man and needs sleep. Also, Bernie, just FYI, your caps-lock is on.

Ben Carson

Ben Carson

Ben Carson uses more feeling words than all the other candidates combined- happiness, sadness, anxiety. Ben feels a lot. He rarely use any question marks, though, and frequently use words expressing certainty because he’s a neurosurgeon and has to make decisions quickly in the operating room.

John Kasich

John Kasich

John may be last in the Republican primary race and have no chance of winning, but he surprisingly uses the fewest words expressing anger, anxiety, sadness, negation, or tentativeness. Though, maybe if he wrote in all caps like Donald Trump, he’d do better in the polls.

Marco Rubio

Marco Rubio

Always a bridesmaid never the bride; when it comes to language Marco Rubio is never on top. He’s not angry like Cruz, and he doesn’t yell with all caps and exclamation points like Trump. He does use many of words expressing agreement, though. If he can’t win then, at least, he’ll be liked.

This post was created by the data science team at Lexicon Labs. Check us out: www.lexiconlabs.nyc

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