Five months ago I was tasked with conducting user testing of our new beta product. If you’ve ever set out to do user testing for the first time, you know how huge of an undertaking this can be. At a startup, this can be even more difficult when you don’t have the same foundation and resources as an established organization.

I took to researching how to tackle this and I felt like I was prepared to give it a go. What I learned firsthand is that establishing a clear strategy upfront helps ensure that the session goes smoothly. …

Emily Rinehart

Design Manager @ VidMob. Previously of the agency world.

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