Emily RowleyinpsykkdOne easy way to improve customer experience (and potentially increase your profit margin)It’s all down to operational transparency.Jan 30, 2022Jan 30, 2022
Emily RowleyinpsykkdThe Significant Objects projects: Quantifying the value of storytellingStories are important; they help us understand each other and the world around us; they help us share ideas and impart information; they…Jan 23, 2022Jan 23, 2022
Emily RowleyinpsykkdThe One Simple Way To Build Trust On Your WebsiteTrust is an important part of the human-website relationship — but how do you create it?Jan 14, 2022Jan 14, 2022
Emily RowleyinpsykkdHow Three Niche Websites Use Product-Specific Filters To Create A Good Choice Experience For UsersWe live in a world where we have a huge amount of choice.Jan 7, 2022Jan 7, 2022
Emily RowleyinpsykkdOxytocin: What marketers need to know about the ‘love drug’Often described as the ‘love hormone’, oxytocin is a neuropeptide perhaps best known for its role in childbirth and breastfeeding — the…Nov 9, 2021Nov 9, 2021
Emily RowleyinpsykkdDefault Choices: An Amazon Case StudyDefaults are a strong method of influencing user behaviour. They subtly nudge behaviour, whilst simultaneously reducing effort.Oct 26, 2021Oct 26, 2021
Emily RowleyinpsykkdThe importance of storytelling in marketingAre you sitting comfortably?Oct 12, 2021Oct 12, 2021
Emily RowleyinpsykkdStill watching? How streaming sites used choice architecture to increase engagementWe take a look at how sites like Netflix balance huge product inventories, the need for engagement and the risk of choice overload.Sep 28, 2021Sep 28, 2021
Emily RowleyinpsykkdChoice overload: what we can learn from a pot of jamIt’s perhaps the most famous study on choice overload; in a study first published in 2000, Iyengar and Lepper set up an experiment to test…Sep 10, 2021Sep 10, 2021
Emily RowleyinpsykkdConfirmation bias and how it can be used in marketingWhether it’s research studies or browsing reviews on Amazon, confirmation bias can make an unwelcome appearance when trying to make an…Sep 9, 2021Sep 9, 2021