A deep dive into a single user research insight that had a big impact.
This is an in-depth look into one of the key user research insights that drove major design decisions during the redesign of MIT Technology Review.
Fore more context, read the full case study on the MIT Technology Review redesign.
During the initial research phase of the redesign, my colleague Vanessa DeCollibus and I conducted an extensive research project where we surveyed around 2000 people and interviewed 19.
We found that when deciding what to read, people are interested in the topic, not the story type or…
This is the story of how I invented a board game to help people better understand a problem.
These new units were part of a sprawling collection of promotional content that lacked guidelines and logic, and I realized we needed to quickly get a handle on these new elements before it spun out of control. Requests for even more promotions were starting to roll in more frequently, and the user experience was…
MIT Technology Review is one of the oldest magazines in the United States. The first issue was published in the winter of 1899. It has since grown into a media company whose mission is to tell about science and technology in ways that enable everyone to better understand the world.
In the last 118 years, the magazine has undergone many redesigns. The website, which wasn’t around until the late 1990s, has been through a similar but more rapid evolution.
In the fall of 2014, my team began planning a complete redesign and rebuild of the website. The redesign was my…
Protector of Experiences! Guardian of Design! UX/UI Designer at MIT @techreview. Also interested in lettering, jokes, Harry Potter, and grassroots activism.