OK, design trick alert: the labels (“Name”, “Email”)are 70% opacity. The lowered opacity helps me distinguish label text (always 70% opacity) from user-inputted text (always 100%). For a 201-level variation, use color instead of opacity.
To our surprise, this had the opposite effect! Usage of camera and conversation actually went down. So what was going on? When we dug in, we found that many people simply ignored colorful things below the main box, often assuming they were unimportant, especially as we had historically used that space to show feature promotion cards.