(this piece is from my book Goodbye, Office! (available on Amazon)

When building a digital business with global ambitions, naming your website is no small matter. Mark Zuckerberg, the founder and CEO of Facebook was asked in an interview at YC Startup School what he would do differently. His response: “I’d get the right domain name.” Initially, Facebook used the domain name TheFacebook.com and in 2005 the domain Facebook.com cost thecompany $200,000.

And this isn’t the only such story. In the same vein, in 2011 the domain FB.com was purchasedfrom the American Farm Bureau Federation for $8.5 million. In 2013, TeamWork.com was purchasedfor $675,000. In 2015, Buffer bought the Web domain Buffer.com, paying, according to outside estimates, $600,000. The domain Sumo.com was purchasedfor $ 1,500,000. The domain Mint.com was even acquired by Mint company (provider of free financial management software) in exchangefor a share in equity, which was later valued at several million dollars. …


Eugene Mironic

Programmer and tech entrepreneur

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