I'm a passionate data science & analytics leader with +10 years of experience building and implementing data solutions for Fortune 500 brands & agencies. I currently manage & lead development of commerce and shopper marketing measurement tools, as well as 3rd party vendor solutions, that enable brands to determine the holistic impact of their marketing investments and insights to inform future strategic decision-making. I strongly believe in the narrative that data analytics is the secret weapon that has transformed the marketing landscape. It’s like having a crystal ball that reveals the hidden desires, backed by real-time insights, leaving guesswork in the dust. The world of marketing analytics is a treasure trove of data, waiting to be unlocked and explored. I truly enjoy the challenges that comes with navigating through complex problems and employing data-driven, innovative solutions to overcome them. My goal is to empower companies with the right tools, infrastructure, and insights they need to gain a comprehensive understanding of their business and their customers.