Business Writing: 5 secrets

The current business world is virtually quite information-steered. Be it you’re working in a multinational organization or operate a small business, chances are a huge chunk of your work entails communicating with your colleagues and clients, mostly via writing. Normally this involves email-writing and the conventional business letter, however, most business people are also involved in writing memos, presentations, proposals, training materials, business requirements, grant proposals, promotional copy and various other documents.

It is often assumed that business writing is usually attentively formulated as essay writing service, but you’ll be surprised to learn that most people have very little experience with writing; our writing is often ridden with misused words, inaccuracies and misspellings. Although a few with business degrees possibly did some writing in school, it is hardly emphasized in business program, and mastering to write well is rarely the steering vigor behind several people’s craving to attend business school.

The great news is that one can easily better their business writing in a few simple steps.

Know your target and audience

The reason why our writing suffers is because it’s irrelevant. We write complex emails, poorly formatted reports, and generally our content isn’t reader-friendly. Identifying the aim of a piece of writing provides you with a sense of direction. When formulating a business report, you are required to adhere to a precise format, for instance, a client email should follow specifications of conciseness, clarity and gallantry. Let your audience be your guide, while focusing on the key information you want your audience to learn.

Use of vocabulary, tone and style should coincide with the situation and your audience. It’s not only a matter of content efficiency and appropriateness; it’s a matter of your ability to communicate proficiently with various audiences, to commune with them, and consequently be able to identify at a fruitful and proper acumen.

Avoid buzzwords and clichés

Business writing is filled with industry-limited acronyms and buzzwords. As much as these terms sometimes cannot be avoided and come in-handy as shorthand, they often relay confused thinking or lazy. Use short, informative sentences and never use foreign phrases, scientific word or any sort of jargon. Instead, apply its English equivalent; why use a big word to show intelligence when a simple word will suffice and still serve the same objective?

Be careful with names, last names and gender

If there’s something more disconcerting than a typo is referring to Ms. Jane as “Mr. Jane” persistently throughout the entire document. If you are not entirely sure about the spelling of an individual’s name, their job title and what it indicates, or their gender, simply confirm with someone who knows for example their assistant, or employ gender-neutral language, in the event you are unsure of their gender. The use of ‘they’ and ‘their’ is fast becoming quite acceptable gender-neutral bizarre pronouns.

Be a professional

Being a professional does not necessarily mean formal. Most people assume business communication to be formal, which is unnecessary and unproductive. Formal language is okay for job application and legal documents, however, like jargon usually becomes concealed, belie as opposed to acknowledging its meaning. In the same breathe, informal does not indicate unprofessional. Refrain from personal remarks, snarky gossip and distasteful jokes in your business communications.

Be aware of Attitude and Perspective

Knowing your audience and what they want from you alone is not enough. You also need to know the various layers of meaning your writing puts across. Expressions, viewpoints, sentence structure and word choice all convey more than you assume regarding your attitude and perspective on what you’re writing about. Ensure your writing ratifies the reader’s point of view as opposed to yours. By endorsing the reader’s angle you’re more likely to evoke positive feedback and you come out more trustworthy.

There is a grave need to write brilliantly in business, with the increasing pervasiveness of email from finance lords to programmers who fantasize in code. You can easily become an exceptional communicator and enhance the future of your career by employing simple, clear and decisive language together with other basic writing rules.

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