Emma HumphreyQuestions to stimulate creative thinking and creative workQuestions to guide creative thinkingJan 11, 2022Jan 11, 2022
Emma HumphreyWhy great creative work isn’t fluffyCreativity is often associated with soft, fluffy stuff, pretty marketing assets to serve as window dressing and a mysterious creative…Jan 11, 2022Jan 11, 2022
Emma HumphreyWhat is the creativity gap?The creativity gap is a term I coined for the lack of development of creative skills in marketing education and training. Whether you’re…Jan 11, 2022Jan 11, 2022
Emma HumphreyHow do we know that creativity drives results?In a 2019 IPA study of 600 campaigns from very large businesses, they saw that 2018 saw far less creatively awarded campaigns than in 2008…Jan 11, 2022Jan 11, 2022