That’s the last thing people need to know.

I met a founder who told me prospects didn’t understand how his product could help their business until the 3rd meeting, at best. Needless to say, he didn’t get to the 3rd meeting very often.

Most founders tell me it’s hard for people to get their product until they “see…

Emma O'Brien

Messaging & Positioning Strategist | I help founders and startups tell bigger stories about their products at Punchy.co

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