This is how founders have described their current messaging to me over the past few years:

“I get verbal diarrhea.”

“I just start vomiting features.”

“I feel constipated with it. I can’t get it out.”

No joke.

I’ve come to realize that their word choice is no coincidence. The struggle…

It’s not what you think.

How do you simplify complex technology, so anyone can understand it?You may think it’s about dumbing down your technology so a 4th grader could grasp it. Or finding the perfect 3 words that sum up everything.

You can spend hours iterating on that stuff, and…

Does it take too long to pitch your product or startup to people? If so, you’re not alone.

Almost every single founder I work with says it takes too long to explain their business to people, whether that’s a prospect or a potential investor.

They tell me they don’t know…

These truths will help to ease your mind

I work with a lot of tech founders launching brilliant products into the world. They all struggle with one thing: simplifying their technology.

We all know simple is better. …

I met a founder who told me prospects didn’t understand how his product could help their business until the 3rd meeting, at best. Needless to say, he didn’t get to the 3rd meeting very often.

Most founders tell me it’s hard for people to get their product until they “see…

Go beyond the formulaic approach to present your unique idea.

I recently met a founder who was tearing his hair out after a string of unsuccessful meetings with investors. For privacy, I’ll call him Jim.

“They’re not getting it,” he told me. …

When you’re creating something new that didn’t exist before, it’s tough finding the right words to explain it.

If you’re a founder of an innovative product or business, you’ve probably explained it to people 10, 50, 100 different ways…and still haven’t found the one that feels right.

In a perfect…