Social media has changed the world. Facebook (or Meta as it is now) started that. I’m excited to be joining a company who are building tools for the next chapter and beyond.

I’d go so far as to say that social media has been instrumental in my success.

We often hear that Ops is all about process, efficiency, speed and scale but does saving time and money have a real and lasting impact? What about quality? Are we doing the right work or are we scaling poor quality research? Is the work visible? Are we learning from our insights or are we repeating the same studies? Does anyone care about governance or are we skipping over the ‘boring’ work in favour of speed?

Emma Boulton

Former Director of User Research @BabylonHealth Writing about Research Leadership, Research Operations, Design and UX.

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