Tell me about the state of the world. A voiceover’s view of Covid-19.

A voiceover’s work tells the story of any form of major change — economic, cultural, social. We get to voice scripts that reflect what’s happening locally, nationally and globally. The spectrum of our work chronicles unfolding events, often starkly.

If there’s a recession, advertising dries up and suddenly we’re recording projects about debt management, marriage breakup and mental health awareness. During an economic downturn, there are no ads about new housing developments.

If the country is involved in a global sporting event — as we were in the London Olympics of 2012 — we’re voicing jubilant, celebratory ads full of national pride, selling barbecues, beer and TVs. Recording that kind of audio is fantastic.

If the Chancellor has announced a boost to the housing market, a VoiceOver will be recording stuff about home improvements, tiling, carpet, conveyancing solicitors, paving flags and gravel.

And if you’re in the middle of a pandemic, you get to see the sudden, brutal truth of what it means for people’s lives.

At the beginning of the coronavirus crisis voiceovers around the world noticed there had been radical, sudden change.