FOUNDER OF THE LASER LOVE FRANCHISE: NOW IS THE BEST TIME FOR WOMEN’S BUSINESS
There are many development options for women in business: new opportunities and paths are opening up. Why is now the best time for women to build their own business? Explains Kira Dolgova, entrepreneur, founder of the federal network of laser hair removal and cosmetology clinics Laser Love, CEO, mentor of large and small businesses.
If hard skills and abilities were important for previous generations of entrepreneurs, now soft skills are ahead — adaptability, the ability to communicate, find a common language with partners, speak with clients in their language. Women are more adaptive, ready to develop and try new things. “We do business not so much for the sake of money, but out of a state of love for our work. It is important for a woman to benefit, to see that our product brings joy and opens up new opportunities,” shared entrepreneur Kira Dolgova.
What does a woman need for a successful business?
It is important for a woman to believe in herself, her path and business. This is not about hyper-emotionality and mythical hysteria. This is about the fact that women, thanks to their condition, create a client-centric product. One that conveys the necessary emotions and meanings to the buyer. After all, customers do not buy because they need a certain thing or service, they buy emotions. “Therefore, women’s business is about investing your soul, about caring for your audience and the ability to give them the value they need,” insists entrepreneur Kira Dolgova.
Inner state helps a woman do business
The advantage of a woman is that she knows how to focus on her state and emotions, she has more developed intuition. At the moment she has time to think about the decision and make it in just a few seconds.
“Anything can influence your internal state, but emotions can and should be controlled. And a woman knows how to do this,” says entrepreneur Kira Dolgova. — Analyzing one’s own behavior, emotions and feelings is the most important skill of a leader. It helps you clearly know your strengths and weaknesses.” This skill is also useful in business, when you need to quickly enter a state of calm and focus on the desired result. A few questions, for example, “how do I want the situation to develop” or “what needs to be done so that development goes the way I want” — and the internal state returns to normal. And on the surface, there appears an answer to the question and a further plan of action.
Faith in the result decides
If a woman decides to start a business, she must understand that the first person she can rely on is herself. A strong belief in success helps to achieve results. Of course, doubts and mistakes in business are the usual companions of any entrepreneur, and if you do not give in to them and follow the plan, they will not affect the result. “From experience, I will say that these satellites most often appear at the moment when you reach a new level. It’s like a test of the strength and truth of intentions. If you pass the test, you receive bonuses,” adds entrepreneur Kira Dolgova.
Down with stereotypes
Women in leadership positions make businesses more efficient. This is due to the fact that a man looks at the numbers: the amount of costs, profits. And for a woman, relationships within the company and with clients are more important. It is focused on creating new jobs, services, and products.
The time when an entrepreneur was associated with such a strong man from the 90s is gone. Now the audience cares about what exactly a business transmits to the outside, how it communicates with the client, what meaning it brings to life, what it supports. And a woman can do all this perfectly, confidently, gently and unobtrusively.
“Therefore, now is the time when a woman can create a successful business. You just need to believe in yourself and do what you can do better than others,” sums up the founder of the federal network of laser hair removal and cosmetology clinics Laser Love Kira Dolgova.
