Want more money? Rewrite your identity

Your income level is a reflection of how you see yourself and the choices you allow yourself to make. It’s the result of your beliefs and habits. As long as you carry the mindset of someone earning $2,000 a month, the millions won’t show up. Because money doesn’t flow to those who work the hardest — it flows to those who are mentally and emotionally able to receive and manage it.

Herman Shalumov, businessman, creator and instructor of a proprietary business development training methodology, honored figure in the field of culture and arts, shares how inner work can completely shift your financial reality.

What influences your income?

Money isn’t just numbers — it’s psychology. Your income level is always aligned with your internal belief system. The challenge is that limiting beliefs are often invisible, yet they silently sabotage financial growth. They create logical-sounding excuses for why big money isn’t “for you.”

How to spot money-blocking beliefs:

1. Check your income ceiling. How much do you currently earn — and how much would you truly allow yourself to earn without justifying it?
2. Notice your thoughts about others. What comes up when you hear someone made millions “too easily”? Your raw, honest reaction reveals your subconscious beliefs.
3. Ask yourself: “Who would I have to become to comfortably earn 10x more?” Pay attention to your body’s reaction. If you feel fear, resistance, or tightness — you’ve found a block.

Common money-limiting beliefs:

• “You have to grind hard to earn.”
• “I can’t make more than my parents did.”
• “I don’t deserve wealth.”
• “Being rich is dishonest or unsafe.”
• “If I get rich, I’ll lose my freedom / family / friends.”

What sets high earners apart?

Money loves clarity, structure, and freedom of choice. That’s why high-income individuals often share a few powerful yet simple habits:

1. Mindset. Wealthy people don’t ask, “Who can I sell to?” They ask, “Where can I create the most value — and charge fairly for it?”
2. Value of time. Money follows speed and focus. High earners make decisions quickly, act decisively, and don’t waste energy.
3. Financial awareness. Wealthy individuals know exactly how much money they have, where it’s going, and why. They manage their money — not just check their balance.
4. Commitment to growth. They invest in education, mentors, and strong teams. Instead of thinking “that’s expensive,” they ask, “How will this pay off?”
5. Sharp risk perception. They can tell the difference between fear and real danger. They move toward what feels scary — if it also leads to growth.

The key difference between people who attract money with ease and those who hustle endlessly? It’s their energy around money. For the wealthy, money is opportunity, play, pleasure. They see potential in it, not fear. They attract money naturally.

For others, money is hard work, struggle, control — and earning it feels like a burden. Their focus stays on scarcity and survival.

A new logic of success

Your identity isn’t fixed. You can evolve it to match your new financial goals. Here’s how:

• Future self visualization. Feel it in your body — how does your upgraded version walk, speak, choose? Practice that daily until it feels natural.
• Your circle. You’re either being pulled upward or dragged back. Spend time with people who earn more than you.
• Your information diet. Books, shows, podcasts — everything you consume shapes your thinking. What are you feeding your mind?
• Expansion. Step out of your old self-image. Do what once felt “too much.” Speak more confidently. Name the price that makes you shake. Ask. Risk. Say “I can.”
• How you speak about money. Drop phrases like “too expensive” or “I can’t afford it.” Try: “That’s not a priority,” “It’s an interesting investment,” “Will this pay off?”

Your growth point

If you want money to flow into your life naturally, start feeling like the person who already lives at that next level — before the money arrives. Don’t wait for a raise. Start acting like it already happened.

Here are 4 practical ways to embody that:

1. Dress like your future self. This isn’t about brands — it’s about energy. How would you dress if you made 10x more? Even one item can shift how you feel.
2. Change your tone. Speak calmly, confidently — from a place of power, not from a need.
3. Visualize actions, not dreams. Not “I want to make a million,” but “I’m at a negotiation meeting with a new client. I feel clear, confident, and free.” The brain believes feelings, not words.
4. Make unfamiliar decisions. If you want new results, make new choices. Say “yes” where you used to say “no.”

Money flows where it’s welcomed with respect — not desperation. Where it isn’t feared or idolized, but managed wisely. There’s nothing mystical about high income. It’s simply a different way of thinking, seeing, and choosing.