Publishing consistent, valuable copy is the central pillar to the success of any modern business. So when I found out ‘who needs content writers anyway?’ was ranked as one of the most commonly searched questions relating to content writing on Google, I was quite astonished. Then it dawned on me — if people don’t know what a content writer does, then they probably have no idea how badly they actually need one.
From fresh startups to big corporations, every company with a product, service, or client-facing copy of any kind can benefit from working with a content writer. When you hire an expert wordsmith, you’re not only getting someone who writes. You’re also partnering with a thorough researcher and an editor who ensures any written work you publish is sophisticated and suited to your target audience.
Great content is what sets you apart from your competitors
Regardless of what industry you are in, you’re contending with competitor companies. The best way to stand out from the crowd and promote your brand online is through high-quality content. It’s been proven that by sharing valuable copy, you inspire trust in your readers.
Conductor published a study that found participants to be 131% more likely to purchase from a brand after reading an informative article from them. Sixty-four percent of participants also found brands to be more trustworthy after reading their copy online.
The importance of content marketing is evident, not only in studies but likely in your own experience. If you follow any brand on social media, it’s probably because they post content that you find valuable and informative.
Your content is your brand voice. If the people reading it love that voice, then you’re likely going to be remembered. Especially so when prospective customers are in the market for what you’re selling.
Professional content writers save you time
From five-word taglines to 5000-word ebooks: you are constantly exposed to different examples of content, each of varying levels of quality. Thanks to modern education, the majority of the population knows how to write. But not nearly everyone has the refined ability to create copy that provides deep insight. Especially not under a tight deadline.
By contracting a content writer, you’re working with someone who writes for a living. Because of their experience, they know how to get the job done efficiently. They know the ins and outs of format, spelling, and grammar. And they arrange each word in a way that boosts the commercial impact of your copy. What’s more — they do it fast, giving you more time to focus on other business priorities, or even to enjoy a bit of extra downtime.
Professional writers create content that speaks directly to your audience
Creating unique and engaging copy that is optimized for the dynamic trends of the internet is a skill. Well-versed writing professionals will use targeted styles and devices that boost traffic to your website. How? Well, by communicating with your audience in a way that serves them, of course.
There may be plenty of copy out there, but great copy is hard to come by. Great copy has the power to generate business leads, build customer rapport, and engage large audiences. It takes years of practice and often requires training to perfect, much like any other craft.
Whether your company is already well-established, needs a visibility boost, or is about to emerge into the world for the first time. You could benefit from working with a copywriter.
Leave the copy to those who alchemize your ideas into stories that sell.
When you’re ready to upgrade your content, get in touch with me here.
