Emma MartinWhat is UGC and should you be using it?If you’re in the social media and marketing space, you have probably heard the acronym “UGC” thrown around. But what is UGC, and why is it…Apr 20Apr 20
Emma MartinPodcast, but make it a communitySocial media has become the launching pad for so many of today’s celebrities. From Justin Bieber being discovered on YouTube, to TikTok…Apr 13Apr 13
Emma MartinLt. Dan builds a community of support and connectionGary Sinise is one individual who has used his celebrity status and social media platforms to build community in support of United States…Mar 23Mar 23
Emma MartinKnow your audienceWould you shoot an arrow at a target blindfolded and expect to hit the bullseye? Unless you’re Katniss Everdeen, I think your answer would…Mar 10Mar 10
Emma MartinBuilding a community: The Lost BrosWhen I think of someone on social media who has a strong, interactive community, I immediately think of The Lost Bros. The Lost Bros…Feb 25Feb 25
Emma MartinTop three essential community manager skillsIn many companies, the social media manager and community manager are often both one person’s responsibility. However, are they really the…Feb 17Feb 17
Emma MartinOnline communities and social media platforms go hand in hand.In today’s digital age, there are so many different social media platforms. Each platform has different benefits and features, and present…Jan 29Jan 29
Emma MartinTaking communities onlineWe hear the word “community” frequently used in a variety of situations and contexts. But what really is a community? What kinds of…Jan 21Jan 21
Emma MartinFinding community onlineHumans have been a part of communities since the dawn of time. With the introduction of the internet and technology, these communities…Jan 14Jan 14
Emma MartinBy the numbers or solving for how, quantitative versus qualitative researchUsually when you think of the words “qualitative” and “quantitative,” you think statistics, math or the scientific method. Research and…Jul 22, 2023Jul 22, 2023