Seafood cuisine from around the world, delivered to you. A branding case study.
Our group was given the opportunity to create and design a restaurant in the times of COVID-19. In our research, we found a lack of authentic/cultural restaurants in the Philadelphia suburbs, resulting in the creation of “Hooked”. Our company’s goal is to reach an audience that may have an interest in diverse foods. Additionally, in response to COVID-19, we have developed a business model similar to Blue Apron but with a focus in fish cuisines. This is to strive for a healthier diet and to tackle the…
