How does EEAT work? Google’s E-E-A-T Algorithm Explained Here
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Using my own experiences, this is how I explain them to clients.
Experience, does your content demonstrate first-hand or life experience on the topic being discussed?
For instance, if someone writes a review on a particular site about what it actually does, using their experience, you may want to find out if the person has felt or experienced enough to warrant giving such a review of your product or services or if they are just bots bought.
Expertise, Is your content author well established, and do they have relevant expertise and skills on the topic?
For instance, you may have to establish if the content on the site is written by an expert in real estate or the beauty industry, which may be harmful to the progress of your project or your health given that you intend to follow the advice or instructions given in a blog or article published on the website.
Authority, Is your site or author a trusted authority on the topic I am looking for? Is your site a good source of knowledge? While not all topics have a single authoritative source, when they do, it’s usually highly reliable.
For instance, a WHO official website will be considered authoritative with regard to information about health.
Trust, Is your content and site trustworthy? Is it accurate, correctly attributed, and sourced? I have always said that all other criteria play a role when it comes to trust, but if your site is not trusted, it may be difficult to succeed on the internet and gain the leads and visibility you would want to establish.
For instance, your site should contain up-to-date HTTPS and SSL certifications that are fair and secure for your end-users.
In my own personal experiences, what I look for when I want to improve upon a client’s website,
- Comprehensive about page
- Contact Us page with a working form or an email
- Intros that answer the question — I mean, thought through the “About Us” page: “Why should I listen to you?” “Why should I buy or use your product or services?”
- Cite sources to back up claims
- Include your experience and pictures
This is the breakdown of what I consider on a page before any other possible evaluation.
Google EEAT
For example, if you’re looking for information on how to correctly fill out your tax returns, that’s probably a situation where you want to see content produced by an expert in the field of accounting.
But if you’re looking for reviews of tax preparation software, you might be looking for a different kind of information. Maybe it’s a forum discussion from people who have experience with different services.
And this is where the E-E-A-T comes in.
That is, Google will rank your content based on this E-A-T.
But the question is, how can you optimize for E-E-A-T?
Simply put, there should be an author box below your content.
Add here; you should see this format on the website,
- About Us page link
- Social media profiles
- Expertise with years and credentials
Also, you should answer the questions below on the About Us page,
- When was the website started and why?
- Who are the people behind the website?
- How can people contact you?
And add more details.
If you can do the above things, you can fill out the Google E-E-A-T.