What Does It Mean To “Land A Client” As A Freelancer — Social Media Manager.

One of the causes of the difficulties freelancers — social media managers — face is the lack of knowledge of how to land a client, most especially those just starting — no matter the niche or skill or handicraft.

However, what does is really mean to "land a client"?

To “land a client ”as a freelance social media manager means successfully acquiring a new client who hires you to manage their social media accounts and execute social media strategies on their behalf. It involves convincing a potential client to hire your services, signing a contract or agreement, and beginning a professional working relationship with them.

When you land a client as a freelance social media manager, it typically entails the following steps:

1. Identifying potential clients:

Research and identify businesses or individuals who may require social media management services. This could involve targeting specific industries or niches that align with your expertise.

2. Outreach and communication:

Reach out to potential clients through various channels such as email, social media, or networking events. This involves introducing yourself, explaining your services, and showcasing how you can help them achieve their social media goals.

3. Demonstrating value:

Present your skills, experience, and past successes as a social media manager to demonstrate the value you can provide to potential clients. This can include sharing your portfolio, case studies, or testimonials from previous clients.

4. Negotiating terms:

Discuss the scope of work, project requirements, timelines, and pricing with the client. This may involve negotiating rates, setting project milestones, and defining deliverables.

5. Signing a contract:

Once both parties agree on the terms, it’s essential to formalize the agreement by signing a contract or service agreement. This contract outlines the responsibilities, expectations, payment terms, and any other relevant details of the working relationship.

6. Onboarding and strategy development:

After securing the client, you will begin the onboarding process. This includes gathering necessary information about the client’s business, target audience, brand guidelines, and goals. You’ll collaborate with the client to develop a social media strategy aligned with their objectives.

7. Execution and management:

As a social media manager, you’ll implement the agreed-upon strategy, create content, schedule posts, engage with the audience, monitor analytics, and optimize campaigns as needed. Regular communication with the client to provide progress updates and seek feedback is crucial during this phase.

8. Maintaining the client relationship:

It’s important to maintain a positive working relationship with the client by delivering results, meeting deadlines, and providing exceptional customer service. Continually assess the client’s needs and adapt your strategies accordingly to ensure client satisfaction and long-term collaboration.

Successfully landing a client as a freelance social media manager involves a combination of effective marketing, strong communication skills, showcasing your expertise, and delivering quality results.