Loyalty is a relationship. If you want to attract customer fans, be a fan of your customers as best you can. Listen and respond to feedback, and offer help and advice — don’t simply sell; have real conversations with your customers. Business is personal. Focus less on automated technology and more on empathy.
Customer education is the new marketing. One of the best ways to establish and reinforce common values to attract and retain customers is to create highly educative and epic content that’s so highly specific to your industry that it defines not only your brand, but the customer. Buffer is doing exactly that. And guess what it’s working and they are one of the authorities on social marketing education.