
Yes, I am a luxury CM!
Luxury, in its definition of lifestyle, is often synonymous with excess, caprice or even extravagance, sometimes limited to useless or insane purchases.
As a result, “luxury” marketing takes on a different connotation from that of mass-premium products, since luxury is aimed at a particular category of people, and thus excluding the majority of the population.
While social media relies on ease and product accessibility, luxury brands continue to play the card of exclusivity to maintain their elite status and impact. This leads to difficulties for these luxury brands to develop a concrete marketing strategy.
Social media and luxury brands
Luxury brands have for a long time been doubtful to integrate the world of social networks, seeing in the latter a kind of denigration with regard to their products and a questionable durability.
Today, these luxury brands have to come to terms with the fact that the current digital generation represents an unprecedented lucrative market and that many people of this generation are looking for more modern and more interactive communication with them through the different existing social networks.
How has @Satoripop managed its communication strategy with Windward islands?
Windward Islands is one of the world’s leaders in sailboat, catamaran, and motor yacht rental. Since 1999, over 30,000 people have relied on Windward Islands to sail the seas of the world.
Provide an interactive high-quality experience
By presenting a virtual luxury experience, Windward Islands’ participation in international events.
Build a luxury lifestyle around the brand
Satoripop has exploited this strategy by creating a blog that presents a mix of luxurious stays, prestigious destinations and dreamlike landscapes.
Make the audience dream
By offering a mode of exceptional engagement on social media and specifically on Instagram.

Satoripop is a luxury agency for luxury clients
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