Yes, Gary. No, Julian. Social products are people’s community and time spend. Fill in the blank to where they spend most of their time, and you have the answer as to whether they will be influenced on consumer and business buying decisions. Gary doesn’t need to provide the how, creative marketers will meet snapchat’s opportunities and product offerings as their marketplace evolves. I agree with the thesis that behind the B there is a C, and marketers who learn to successfully tell their stories in the massive SC universe will capitalize and win.