Contributed by agency member Montfort

This article was originally published on, a Super Global member agency specialised in digital marketing for social organisations.

Augmented Reality (AR) mixes fantasy and reality by projecting an AR object over the real world. This allows you to see a mixture of real life and computer-generated life through your device.

AR is similar to virtual reality (VR), but different. While VR aims to drop users into a convincing artificial world, AR enhances the real world by layering useful or entertaining computer-generated images over it.

It’s a really exciting new medium and is being used for all sorts of…

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