I think a common stigma that can plague a wedding filmmaker is the idea of it always being a “one man band” scenario.
This can be very valuable in the beginning (I.e. Singular vision, cost savings of not hiring an editor, etc.), but it’s not very sustainable and can’t take scaling your business into account.
I’m not really in the wedding film business, but I’ve been making corporate and branding content for quite awhile. My usual habit has been to just do everything myself in order to keep profit as high as it can be. However, I learned that this is actually a misguided opinion because once I get a huge backlog of work, I’m forced to cut corners and not spend as much time with a project as I would like. By changing my thought process to “how can I scale my business to make more profit” rather than “how fast can I get these projects done to get more profit”, I’ve been able to really understand the value of delegating that work to people that are just as talented, if not much more talented, than me. The work is still based off the original vision I had planned for it, but now my time has been freed up to focus on getting more work in the door, rather than having to say no because I’m just too busy.
This is a valuable post that I think a lot of people in the video production industry should read, not just wedding filmmaking.
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