Image for post
Image for post

During difficult times, brands grow stronger and it’s crucial for CEOs to understand the mechanics of their brand in order to increase revenue or market share, and capitalise on this opportunity.

Times of uncertainty and hardship motivates people to come together and unite around a central message. As the foundations of brand building are the same — connecting with people through identity, preferences, and ideas — the opportunities to strengthen and grow are prevalent.

Building a brand requires a long-term focus and scaled investment as a company grows. …

About

Emma Sharley

Brand & Marketing Strategist | Retail & Technology | Writes about #Brand #Marketing #Technology #Retail #ConversationalAI

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store