PinnedWhy Brand Diagnosis Must Come Before Brand StrategyHow can you solve a problem if you don’t fully understand it?Jun 20, 20232Jun 20, 20232
Summary: How Brands Grow (Part 2) by Jenni Romaniuk and Byron SharpHow Brands Grow (Part 2), authored by Jenni Romaniuk and Byron Sharp from the Ehrenberg-Bass Institute, builds on the first book’s theories…Jan 7Jan 7
Summary: How Brands Grow by Byron SharpSince 2010, Byron Sharp’s book “How Brands Grow” has become a key reference in marketing.Jan 7Jan 7
A Guide to Effective Brand MeasurementWhile brand marketing has many variables at play, it is possible to build your brand while holding your investment accountable.Oct 16, 20231Oct 16, 20231
The Familiarity Effect: How Brand Recognition Drives GrowthEver stood in a supermarket aisle, overwhelmed by choices, only to end up selecting a brand you know?Aug 18, 2023Aug 18, 2023
A New Narrative for Brand: Building Commercial ResilienceBrand has a ‘brand’ problem, due to uncertainty about its really commercial influence.Jun 20, 2023Jun 20, 2023
From a Niche to Billion-Dollar Brand: A Lesson in Distinctiveness from AesopAesop, recently acquired by L’Oreal for US$2.5 billion ($3.7 billion), is an example of a brand that has achieved exceptional (and…Apr 28, 2023Apr 28, 2023
Survive to thrive: What successful retail looks like in 2020During difficult times, brands grow stronger and it’s crucial for CEOs to understand the mechanics of their brand in order to increase…Nov 1, 2020Nov 1, 2020
Fashion forerunners to watch in 2020.The less conventional names to keep an eye on. In a year in which results are predicted to be mixed, retailers are exploring new ways…Feb 3, 2020Feb 3, 2020
What tech can learn from fashionIn the same way technology is inherent in our hyperconnected lives, fashion impacts each of us daily. Whether it’s fast-fashion, luxury…Dec 2, 2019Dec 2, 2019
