3 Things to Look for When Hiring a Toronto SEO Expert

Jun 4, 2016

3 Things to Look for When Hiring a Toronto SEO Expert

When consumers go online to research a product, a service or an industry, they will only focus on the results from the first two or three pages that a search engine provides. Your company needs to make an appearance within those first few pages, which can be a difficult task to accomplish on your own. Discover the three things you need to know to find the right Toronto SEO expert for your business.

1. Obtain References From Current and Past Clients

When you sit down for a consultation meeting with an SEO expert, that person will illustrate the projects where the most success took place. It is good information to have since it demonstrates that the person is capable of helping you meet this marketing goal. However, speaking with current and former clients will give you a true picture of how the expert approaches client projects and the level of satisfaction each client has with the final product.

2. The Method for Improving SEO Results

As you are meeting with various SEO experts, ask if they will conduct a technical review of your website first. It works to ensure your site is functioning correctly and there are no broken links or outdated pages that will impact your overall SEO ranking. Inquire as to whether or not they use an ‘on page’ optimization process to enhance the performance of your URL, internal linking structure and headlines. Someone who is unwilling to provide insight into the method in place is not the right person to handle this job for your company.

3. Strict Adherence to Guidelines In Place

A reputable Toronto seo expert will follow the guidelines that search engine companies put in place to prevent your website from receiving a ban on search results page inclusion. These practices include avoiding inserting false links and creating spam content. A less reputable company will see these as a quick way to reach your marketing goals. Make sure that the expert you are thinking of using agrees to play by the rules, otherwise your company will be the one paying the disciplinary price.

When you find an expert who is an ideal fit for your company, make sure that you will have complete ownership over all of the information the expert creates to help improve your SEO ranking. These tips are beneficial in helping you find someone who will work to meet your marketing objective in an efficient and trustworthy manner.