Having spent their summers working in a family-owned restaurant, Endeavor Entrepreneurs and brothers, Hazem El-Dalati and Fahed El-Dalati, had a love for food instilled in them from a very young age. Growing up, they took this passion into building one of Egypt’s leading F&B brands: Crave.

Crave is a chain of global fusion dish restaurants where casual dining and international cuisine meet, filling a gap that the Egyptian market lacked. “Opening Crave was always a vision I had,” shared Hazem, looking back at the conception of Crave.

The idea behind Crave came to Hazem following his three-year career at Sainsbury’s…


Since her youth, Endeavor Entrepreneur Dina Aly was driven with ambition to transform ideas into reality and always knew that her big dream was to run her own business. Today, she is Co-Founder and Managing Director of Matter, Egypt’s first award winning specialized branding agency.

The Beginning of an Entrepreneurial Journey

After pursuing an education in Business with a specialization in Marketing from the American University in Cairo, Dina kicked off her career in advertising in production and account management, handling multinational clients such as Coca Cola, Nescafe, Etisalat and McDonalds. …


Endeavor Egypt Board Member Tarek Fahim had some valuable tips to give to MENA founders and entrepreneurs raising seed rounds, which he posted on his personal Facebook page and which we’re re-sharing below. Tarek, an Egyptian entrepreneur and a software engineer by education, is the Managing Partner of Endure Capital, a cross-border Venture Capital fund and an early investor in Careem, Wuzzuf, Aspect Biosystems, Boom Supersonic among many other leading startups in the US, Canada, UK, and MENA.

“The below are some practical tips to MENA founders to overcome possible pitfalls at seed rounds.

  1. Don’t give up more than 20%…


With entrepreneurial activity on the rise across Egypt, the value of giving back to young entrepreneurs by their more established peers through mentorship, peer-to-peer guidance and even investing couldn’t be more quintessential for the flourishing of the evolving entrepreneurial ecosystem.

Recognizing the impact entrepreneurship has on the country’s economic development, and driven by a passion to support young entrepreneurs, Endeavor Entrepreneurs and Inertia Co-Founders Hussein Rifai and Ahmed El Adawy took the pioneering initiative of sponsoring the second season of CBC Egypt’s Hona Al Shabab in the spirit of giving back to Egypt’s bursting entrepreneurial talent.

Hussein Rifai (left) and Ahmed El Adawy (right), Co-Founders of Inertia Egypt. Photo by Zeina Foda.

Launched in 2017, Hona…


CBC Egypt’s Hona Al Shabab aired the final episode on May 9, 2018, announcing the final winners of the four-months long entrepreneurship competition. Here’s a recap of the competition, the winners and Endeavor’s role in this important nationwide entrepreneur support platform.

Following its successful first-run, CBC Egypt, Egypt’s prime TV channel, concluded the second season of Hona Al-Shabab earlier on May 9th which Endeavor Egypt was partner to for the second consecutive year. …


CEO and Vice Chairperson of LUNA Perfumes & Cosmetics

Rania George, CEO and Vice Chairperson of LUNA PAC. Photos by Celine Gamal.

When it comes to the best beauty and personal care products, LUNA is a household name in Egypt. To Rania George, LUNA Perfume and Cosmetic’s CEO and Vice Chairperson, her history with LUNA goes further back to her childhood when she would help her father, George Amin, test the sample products he had formulated.

A chemist and pharmacist, George founded LUNA in 1966 starting off with only a small factory to manufacture a portfolio of products such as their lip moisturizer and other cosmetic and pharmaceutical products. Since its founding, he…

Endeavor Egypt

Endeavor Egypt drives sustainable economic development through supporting local entrepreneurs.

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