Inside Wearables: How the science of human behavior change offers the secret to long-term engagement

January 2014 — Endeavour Partners Archive

Endeavour Partners
Apr 21, 2017 · 17 min read

About This White Paper Series

About Endeavour Partners

Wearable Devices are Finally Achieving Mass Market Penetration in the United States

The Dirty Secret of Wearables

The Goal: Sustained Engagement

3 Behavioral Science Factors for Long-Term Engagement

Key Factor #1: Habit Formation

Key Factor #2: Social Motivation

Key Factor #3: Goal Reinforcement

How Modern Wearables Stack Up

How We Can Help

Why Choose Endeavour Partners?

Works Cited

About the Authors

Endeavour Partners

Written by

Endeavour Partners is a strategy consulting firm with deep expertise in digital and mobile. We help our clients anticipate, navigate and innovate to grow.