DOLMIO PEPPER HACKER: THE PEPPER THAT RECONNECTS FAMILIES

In the “unusual object” category, the pasta sauce brand Dolmio has made a strong impression! Directed by BBDO Sydney, the Dolmio Pepper Hacker makes it possible to deactivate all the connected objects in the same room of a simple turn of pepper mill. This is a particularly strange and intriguing novelty.

«Less Facebook More Face Time»
The basic idea of ​​this pepper is to bring families together for dinner. It is true that our little habits of the day often encroach on the moments supposed to be reserved only for our loved ones. Between the television, the phone, the social networks that fuse in the evening and this level of Candy Crush that has ruined us all day, we quickly sent the family chore as soon as possible! The adventure of this pepper began when Dolmio commissioned a study on the dependence of Australians on social networks. On the panel of 1,015 Australians, 2 out of 3 have already argued with their children about the use of table technology and 4 out of 5 want them to disappear at mealtime. The brand has announced that it wants to disconnect children to reconnect families. A beautiful initiative! But children are not the only ones to use and abuse technology. Do not forget it!

A prototype with uncertain future
Both effective and discreet, the prototype of this pepper goes unnoticed…