Feb 8The Case of Playrix and why Product-Market fit is a moving targetWhen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. The changes shook up the mobile gaming ecosystem and, along with the current macroeconomic situation, had a devastating impact on the valuations of its key players. While some companies saw a rise in…Playrix9 min readPlayrix9 min read
Jul 1, 2020Member-onlyDesigning products with a Growth first mindsetIn the last few articles, I wrote about recent changes in the User Acquisition (UA) space and what is their impact on how we distribute apps, define ROAS targets and, finally set up and automate creative production. …Mobile Growth9 min readMobile Growth9 min read
Published inN3TWORK·Feb 28, 2020Member-onlyHow building a simple automation tool helped us fight creative fatigue“Creative is king.” “Creative is the most essential UA lever in 2020”. Creative this. Creative that. We get it — creative is important. What most people don’t understand, though, is that creative is hard. Really. Damn. Hard. How did we get here? If you’re a fan of the Mad Men series, you’re well aware that…Creative Fatigue9 min readCreative Fatigue9 min read
Dec 3, 2019Why D7 ROAS might be the worst KPI to optimize towards since CPITwo months ago, during the UA Masters Summit in San Francisco, I interviewed some of the top UA (User Acquisition) professionals from the industry on the KPIs they use to optimize towards. Not surprisingly, D7 ROAS was the most common answer. In practical terms, this means that campaigns with the…Mobile Advertising7 min readMobile Advertising7 min read
Aug 28, 2019Why hypercasual is still winning the mobile distribution game?I noticed this morning that Jelly Shift is still the Top Free game which reminded me of a story that one of my industry friends shared with me on what the IPM (installs per 1000 impressions) for that game was at the time of launch. I was quite shocked to…Mobile3 min readMobile3 min read
Feb 20, 2014Can WhatsApp become Facebook’s Gmail?and why context is still king… — AP There has been a solid amount of coverage for the latest Facebook’s acquisition. Given the price tag, it’s no strange that people are starting to question the decision. But, lets look at the problem from a different perspective. Context is still king And there is no difference here between mobile and web. Ads…2 min read2 min read
Oct 9, 2013Unapologetically Smartor How I decided to get an iPhone 5c — Moving to the US brought another issue to the table that I wasn't really aware of. The frequencies our cell phones work at here, and back at home are a bit different. The result — a poor signal that was driving me nuts for months. Changing the phone was the…3 min read3 min read
Jul 8, 2013Boost the visibility of your LinkedIn profileLearn how to apply SEO principles to LinkedIn Search — Right now, I am in the middle of a job search. If you ask me, it’s never a fun thing to do. Prior to this, I was lucky enough either to run my own company, or get referred for a job by some of the people who were familiar with…6 min read6 min read
Apr 17, 2013Teenagers Leaving Facebook In Droves, What's Next?In the last couple months, more and more news outlets are reporting that teenagers are leaving Facebook – deciding instead, to use other platforms. In one recent article, Business Insider gives a detailed analysis on the reasons behind this behavior. Unfortunately, the article itself is more of a statement than…3 min read3 min read
